Radical lifestyle shifts shaped by recent macro turmoil has transformed the consumer landscape. Despite the pressure, consumers have proven to be resilient and adaptive to adversity by relinquishing control and embracing the uncertainty with more intentional, mindful and ambitious buying decisions.

Identifying and understanding changes in consumers’ value, behaviors and motivations helps businesses to be more agile and sustain commercial relevance in an ever-evolving and challenged industry landscape.

This presentation will examine:

• The key global consumer trends which resonate most and have the biggest implications on disposable consumer wipes
• Key business actions to help navigate successful innovation and growth strategies that bring value for both customers and business